Atira Hotels Celebrates Sarah Houchens’ CHRM Certification
Atira Hotels is proud to recognize a significant milestone within our revenue organization. Sarah Houchens, Revenue Manager, has earned her Certified Hospitality Revenue Manager, CHRM, designation through the American Hotel and Lodging Association.
The CHRM is one of the hospitality industry’s most respected revenue credentials. Earning the designation requires passing a rigorous three-hour industry standard examination covering advanced revenue strategy, pricing, forecasting, distribution, and performance analysis. The certification reflects both technical expertise and strategic discipline.
This achievement strengthens Atira’s in house revenue leadership and reinforces our commitment to data driven strategy and portfolio wide performance optimization.
Reflecting on the milestone, Sarah shared:
“I’m excited to share that I’ve earned my Certified Hospitality Revenue Manager certification through the American Hotel and Lodging Association. Thank you to Atira Hotels for supporting my professional growth and for fostering a culture that values learning, innovation, and data driven decision making. I’m looking forward to continuing to apply these tools to deliver strong results.”
Jessica Koops, Director of Revenue and CHRM certified, added:
“I’m incredibly proud of Sarah for earning her CHRM certification. It is a well-deserved achievement that reflects her expertise, discipline, and passion for revenue strategy. With both of us now CHRM certified, Atira’s revenue leadership brings advanced knowledge and a forward-thinking approach to performance across our portfolio.”
With two CHRM certified leaders guiding revenue strategy, Atira Hotels continues to elevate its analytical depth and competitive positioning.
We congratulate Sarah on this outstanding accomplishment and look forward to the continued impact of her leadership.
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