Atira Hotels Launches Company-Sponsored Giving Program, AtiraCares

Atira Hotels Launches Company-Sponsored Giving Program, AtiraCares

New program engages employees in choosing and championing charitable giving

Chicago, IL November 17,2022 – Hotel management leader Atira Hotels is proud to announce the launch of its new company-sponsored, employee-driven giving program AtiraCares. Atira is pioneering an approach in which hotel associates are empowered to determine Atira Hotels’ support for charitable giving and community impact.

Across the company’s hotel management portfolio, AtiraCareswill provide opportunities for hotel managers and team members to be leaders in their communities and ‘stewards of goodness’ in their workplaces, personal lives, and communities. Through AtiraCares, employees will choose nonprofit organizations to support through contributions, matching donations, and fundraiser sponsorship. In addition, AtiraCares will inspire group participation: employees will also annually choose a nonprofit to sponsor and support through fundraisers, activities, and events at each hotel, including across Atira’s hotel management portfolio.

The AtiraCares program will also give back to employees through direct support for associates and their families via several programs. These include a Family Relief Fund for emergency support, the Great Grade Bonus for employees’ children, and award scholarships to provide scholarship and tuition reimbursement for employees and their family members pursuing college and continuing education.

Atira Hotels President Sanjeev Misra said about AtiraCares, “Goodness brings us together. Through AtiraCares, we hope to amplify our ability to be good leaders in our communities. We designed the program to be a driver of good throughout our hotel management operations. It starts with our associates and their families and expands to our hotel guests and the local communities in which we have a presence.  Our motto for AtiraCares is ‘We believe in doing well by doing good,’ and we look forward to doing a lot of good in those communities in which we manage hotels.”

To learn more about Atira Cares, please visit